Cake Solutions Limited

0161 443 2355 | enquiries@cakesolutions.net

Engage Overview

Use Engage to Help You

Engage is an on-line communications platform matching your content with your clients individual interests. Engage combines cutting edge technology with editorial and content strategies.

• Improve the clarity of your brand online
• Enhance engagement with multiple and new audiences
• Empower staff & stakeholders to express their expertise
• Understand your clients specific interests
• Improve content visibility internally and externally

Engage, the online communications platform, will fully utilise your legacy investment in CMSs, CRMs, knowledge management systems and websites to match relevant content to the right contacts at the right time.

The Theory Behind Engage

Your organisation is a social network that links valuable internal expertise, opinions and knowledge to external opportunities. This expertise can be used to create compelling content to help the right consumers “reach-in” and become engaged. Consequently relevant content gives organisations the social currency needed to deepen customer relationships. Based on transparency and accountability, this online communications strategy helps organisations, who have the confidence and expertise to champion their sectors, build the strongest brand online.

DeCare Sytems Ireland and Cake Solutions combined expertise in editorial strategy, content quality and information aggregation culminates into a single strategic platform, Engage. The first to bring social networking and Web 2.0 information-sharing and collaboration concepts to the enterprise, Engage highlights an organisation’s expertise by leveraging the valuable content it produces and then matches this content to the individual interests of its clients to create a conversation that supports your brand and generates opportunities. Effectively, Engage helps organisations become a social media enterprise that punches massively above its weight in communication terms.

The Engage Platform

Semantic Information Management System – Search and organise content, profile and segment contacts and intelligently create connections between the two. Engage will fully utilise your legacy investment in CMSs, CRMs and websites.

Automatically creates ‘Programmable Content’:

• searches and organises content,
• profiles and segments contacts and intelligently creates connections between the two.

More details on the engage platform can be found on our services →